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Ananda builds on the success of CULTURE CHULA project in Thailand with its first overseas roadshow in Hong Kong to attract foreign buyers

Ananda Development Public Company Limited (ANAN), developer of residential projects for urbanites and condominiums with BTS access, declares its phenomenal success of the launch of CULTURE CHULA, a new brand in the heart of the city. The green and environmental friendly lifestyle condominium is a collaboration with Scratch First, leading event organizer firm, that stylishly incorporates sustainability into the lifestyle of new generation urbanites with world class service at international level. Ideal for both rental and re-sell investment, CULTURE CHULA is the most recent talk-of-the-town project in the Thai real estate industry.

Mr. Prasert Taedullayasatit, Chief Executive Officer Property, Ananda Development PCL, says that its newest brand CULTURE CHULA located right in the heart of Bangkok has become a talk-of-the-town project right after its launch, with record-breaking numbers of buyers and investors taking interests in the project. As China has lifted COVID-19 related restrictions and the global economic trend post-pandemic has changed, Ananda is building on its success with the promotion event in its first overseas destination in Hong Kong to kick-start the global launch of the CULTURE brand.

Ananda strongly believes that residential projects from Thailand still remain highly regarded by foreign investors as well real estate assets with increasing value over time. The firm hence sees the opportunity to expand its customer base and attract foreign buyers with strategic partner Knightsbridge Partners from Hong Kong whose business values align with Ananda’s, especially when it comes to offering premium residential projects with international standard services to the overseas markets once again. Ananda is looking to launch its latest condominium brand, CULTURE, that has seen phenomenal success in Thailand in the international markets to strengthen its images as one of the top developers of urban residences and condominiums with BTS access in Thailand.

Mr. Kingston Lai, Chief Executive Officer, Knightsbridge Partners, stated that CULTURE CHULA is an impressive project which is located close to Siam Paragon and Chulalongkorn University.  Having Ascott to provide the property management services ensures a world-class level of unprecedented service and individual attention to the residents of CULTURE CHULA.  Knightsbridge Partners is honored to be appointed as the Master Agent by Ananda Development PCL for the foreign quota of the project.  The company strives to provide high quality sales and marketing support to its network of global agency in delivering this truly remarkable project to their valued customers.

CULTURE CHULA is a freehold condominium that comes with world class service experience that caters to modern, urban lifestyle. Located on super-prime location, the project is on Rama IV Road 350 meters away from MRT Samyan station and 290 meters from BTS Sala Daeng station. Equipped with a 24-hour common area, CULTURE CHULA is surrounded by leading academic institutes, the unique charm of Samyan neighborhood and the lush landscape of Lumpini Park, Bangkok’s largest green lungs. Its close vicinity to Chula, Samyan and Silom areas that are teeming with high school and university students as well as office workers also makes it an ideal investment opportunity at starting prices of 7.9 million baht. Ananda is regarded as the leader in real estate development in Chula area, as the firm has successfully launched several other projects in this neighborhood.

The key strength of a freehold residential project like CULTURE CHULA is the full ownership that increases in value over time, allowing buyers to reap full benefits of living in their property, renting out or re-selling in the future. Its prime location with convenient vicinity to schools, a university and several office buildings guarantees high demand, decent turnover and profitable rental fees. Buyers can choose to rent out to students, as well as teachers, faculty members, office workers and corporate executives during school breaks.

The all-new condominium brand CULTURE CHULA creatively caters to all aspects of modern lifestyle under the concept New Tribe of Urban Living, with high standard amenities and world class service experience by Ascott, a recognized global hospitality brand that offers luxurious 5-star touch to everyday living. The yard community is a feature that encourages tenants with diverse lifestyles to come out and enjoy variety of activities together ‘Live – Work – Play – Learn’ style among nature, incorporating sustainability, inspiration and unique characters of urban living in the city’s most iconic neighborhood.

About Ananda Development Public Company Limited

A registered company in the Stock Exchange of Thailand (ANAN), Ananda Development is the leader in residential project development within 300-metre radius of mass transit systems in Thailand and housing projects in Bangkok. Ananda’s core brands include IDEO (condominiums within 300-meters from BTS stations) for first home buyers that focus on modern design, comfort and easy access, and ELIO (condominiums within 600-meters from BTS stations) that offers IDEO lifestyle at more affordable prices. Ananda also develops UNIO, the super-value 8-storey condominium from less than 1 million baht as well as VENIO, 8-storey premium condominium. Every project by Ananda has been widely recognized by foreign buyers from many countries including Singapore, Hong Kong, China, Taiwan and Europe.

About Ascott

Ascott is one of the world’s leading luxury serviced residence operators with numerous awards guaranteed. It is also a leader as the largest operator of international residential projects in Thailand.

Ascott is filled with the highest standards and expertise in residential management with professional management.

Somerset and Ascott It is a globally recognised and well-known serviced apartment brand. Ascott’s global network comprises approximately 100,000 corporate clients, including Thai real estate and a multinational marketing network with strong service capabilities.

About Knightsbridge Partners

Knightsbridge Partners is the exclusive Master Agent representing global developers (primarily from Thailand, Vietnam, Malaysia, Cambodia and United Kingdom) in the distribution of their real estate inventories to their network of agency partners.

The company is headquartered in Hong Kong and founded by Mr. Kingston Lai. Prior to the founding of Knightsbridge Partners, Kingston was an Executive Director at Morgan Stanley Hong Kong where he oversaw institutional sales & distribution to financial institutions in Southeast Asia. He has been a seasoned investment banker for 12 years, has held similar roles at several other investment banks in London, Singapore, and most recently Hong Kong. Knightsbridge Partners and its strong team of former investment bankers challenge themselves to reinvent the ways real estate products are being packaged and marketed to investors. This has led to the success of the company in distributing more than 10,000 units of international residential properties over the past 10 years through its network of agencies around the world.